Starting and managing a business involves much more than just the core service you're trained to provide. Here's a detailed guide to help you cover all necessary aspects to ensure your business thrives:
1. Set Up a Service Level Agreement (SLA)
Define Expectations: Clearly outline what your customers should expect from your service.
Customer Communication: Send a customized message a few days before the service, explaining the process and any preparations they need to make.
Post-Service Experience: Ensure the customer feels satisfied with the service. Consider leaving a small surprise or thank-you note to encourage repeat bookings.
Space Maintenance: Leave the customer's space clean and orderly, reflecting your professionalism.
2. Implement a Customer Management System (CMS)
Automatic Reminders: Use a CMS to set up reminders for customers who haven’t booked in a while.
Consistent Follow-Up: Reach out to customers every 2-3 months to stay top of mind.
Customer Retention: Retaining customers is more cost-effective than acquiring new ones.
3. Marketing & Sales
Online Presence: Create a website and establish profiles on relevant social media platforms.
Consistency: Be active and consistent on social media, focusing on the platforms your target customers use.
Direct Marketing: Consider traditional marketing methods like door-to-door visits and mailers to reach local customers.
Unique Selling Proposition: Clearly communicate what sets your business apart from competitors.
4. Collect Reviews
Encourage Feedback: Make asking for reviews part of your SLA.
SEO Benefits: Positive reviews improve your SEO and Google ranking.
Initial Reviews: Start by asking friends and family for reviews to build a foundation of positive feedback.
5. Customer Support
Handling Complaints: Be prepared to address customer complaints professionally and courteously.
Responsibility: Take responsibility when things go wrong and offer solutions.
Difficult Customers: Managing difficult customers effectively can turn them into your biggest advocates.
6. Ongoing Marketing
Content Creation: Write blogs and create content that positions you as an expert in your field.
Public Engagement: Engage with your audience publicly, sharing insights and tips related to your service.
Differentiation: Highlight what makes your service unique and how it benefits your customers.
This is a journey full of good, bad, and great days. Embrace the journey, focus on the details, and treat every customer like it's your first or like they will leave if you don't give them the best service possible. Over time, your customers will talk, share with friends, and spread the news about your service. Always focus on those extra details, and you are sure to stand out.
Comments